Creative Brand Positioning for Meaningful Growth

I don’t just create visuals, I shape how brands are experienced and understood. In an increasingly noisy digital world, meaningful connection comes from authenticity and thoughtful communication. When creative direction is clear and considered, brands move beyond visibility and begin to build trust and recognition.

Through branding, visual storytelling, and thoughtful marketing direction, I design brand experiences that feel aligned, human, and refined while helping businesses strengthen their presence and grow.

An Intentional Way of Working

Every brand has a story worth telling. My work is about giving it clarity and direction.

Each collaboration begins with listening and observation. By understanding your brand, your values, and the people you speak to every day, we define a direction shaped by insight and understanding.

I approach each project through a design thinking mindset, focusing on how people interact with and experience a brand. There’s no rush and no rigid process. I take the time to understand what matters, refine what feels right, and build something that grows naturally with clarity, confidence, and longevity.

  • I define the visual, emotional, and narrative direction that guides every brand decision. From imagery and tone to rhythm and consistency, creative direction ensures your brand communicates with clarity — not confusion — across all touchpoints.

    This becomes the foundation that aligns design, content, and marketing into one cohesive language.

  • A strong identity is more than a logo. It’s how your brand speaks, feels, and is remembered.

    I create cohesive brand systems that feel authentic and refined — from visual identity and typography to tone of voice and brand expression — helping businesses present themselves with confidence, intention, and recognizability.

  • Visuals should do more than fill space — they should communicate meaning.

    Through photography, video, and curated content direction, I help brands tell stories that feel human, emotionally connected, and purposeful — cutting through noise and creating moments of genuine engagement.

  • Consistency builds trust.

    I align messaging, visuals, and presence across digital platforms to create a seamless brand experience — ensuring what your audience sees, feels, and understands remains clear at every interaction.

    The result is not louder marketing, but more intentional communication that supports long-term growth.

Milestones of Impact

Over the years, my work has been shaped by long-term collaborations with brands and businesses across industries. Each project represents a moment of trust an opportunity to translate vision into thoughtful creative direction, aligning strategy, storytelling, and design.

Served Over 150 Clients Across Multiple Industries

Developed Visual Identities for 50+ Brands

Generated Over 10 Million Views Across Social Media Platforms

Why Visuals Matter

In today’s visual-first world, how your brand is seen shapes how it is understood. Strong visuals are no longer optional they are essential for clarity, credibility, and connection. Without a thoughtful visual presence, even the strongest ideas risk being overlooked, while brands with clearer expression continue to stand out. Intentional branding and visual direction help communicate value, build trust, and create distinction allowing your business to grow with confidence in an increasingly competitive landscape.

Before

After

Tone and voice shape how a brand is felt and understood. When language and visuals align communication becomes clear and memorable. I help brands find a tone of voice that feels natural allowing storytelling and imagery to come together with ease.

Tone & Voice

Add on : Aligning Tone, Voice, and Visuals

Let’s work together

Clients Review

  • “Outstanding strategy! Lucia transformed our brand and drove impressive sales growth.

    Laurie Payton

  • "Lucia delivered great photos, branding, and marketing. She significantly boosted our online sales!”

    Jamie Kokot

  • "Lucia transformed our online presence significantly. I highly recommend her services!”

    Lindsey Beumer

About Me

About

Hello, I’m Lucia Viana, creative director, photographer, and brand designer.

My work brings together strategy, storytelling, and experience. Over the years, my path has taken me from Brazil to the United States and later to Switzerland, where I worked as International Art Director for Lindt. Working closely with international teams shaped how I understand branding and how important clarity and consistency are when communicating across markets.

Today, I work internationally with brands, institutions, and founders who are looking for clear direction and steady growth.

What I Do

I support brands in building a presence that feels natural and consistent. My approach is grounded in design thinking and focused on how people interact with a brand in everyday moments. As a result, each project unfolds in a way that feels clear and considered.

How I Work

Every collaboration begins with listening.

First, I take time to understand your vision, your values, and the people you want to reach. From there, we begin to shape a direction that feels right for your brand. The process is flexible and collaborative. It unfolds through conversation and refinement, allowing the work to grow in a way that feels honest and sustainable.

Let’s Connect

If you’re looking for thoughtful brand direction, I’d love to connect.

Let’s start with a conversation.

Let's Connect